Serious Privacy

CCPA: Aiming for a Moving Target

July 07, 2020 Season 1 Episode 22
Serious Privacy
CCPA: Aiming for a Moving Target
Show Notes

The 1st of July has come and gone - the date that marks the beginning of the enforcement of the California Consumer Privacy Act (CCPA).  Not all companies are ready for CCPA enforcement. And many companies are confused among the many moving parts - the law and potential amendments, the regulations, the ballot initiative, and enforcement.  

California’s Attorney General Becerra describes the CCPA is a “first-of-its-kind data privacy law in America.” In his press release he encourages every Californian to know their rights to internet privacy and every business to know its responsibilities. The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information’. Click on it - Becerra recommends. Remember, it’s your data. You now get to control how it’s used or sold.” 

Join Paul and K to discuss the various aspects of the CCPA, from amendments to enforcement and class actions. The pending regulations were submitted in the beginning of June to the California Office of Administrative Law, but they have not yet completed their review and at this point, may mean a delay to October. Meanwhile, the California Consumer Privacy Act (CPRA) has met the requirements to be on the November ballot. Should it succeed, it will modify the current CCPA. 

As always, should you have any questions or comments, please feel free to contact us directly via email at seriousprivacy@trustarc.com

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