Serious Privacy

Brazil: Privacy on the Ground

Rodrigo Dias de Pinho Gomes, Fabricio da Mota Alves Season 1 Episode 11

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Despite the Corona crisis, the California attorney general has announced the enforcement of the California Consumer Privacy Act will go ahead as planned later this year. However, in Brazil, the Senate on April 3rd adopted legislation to postpone the entry into force of the Lei Geral de Proteção de Dados Pessoais (LGPD) until 1 January 2021. Enforcement is not foreseen until August next year. But postponed or not, the new omnibus data protection legislation in Brazil will have a major impact on companies doing business in the largest country in Latin America. Reason enough to invite two Brasileiros to our program to learn all about the LGPD and the culture of privacy in Brazil. 

Join us to hear Rodrigo Dias de Pinho Gomes and Fabricio da Mota Alves discuss the evolution of the LGPD and concerns around its enforcement. In addition, we also touch on judicial ability to rule on cases with personal data implications and the concern about privacy among the population. We were also reminded about Brazil’s interplay with WhatsApp in the 2015 - 2017 timeframe (see link below). 

Should you have any questions or suggestions, please reach out to us via seriousprivacy@trustarc.com, or via Twitter at @podcastprivacy. You will find K on Twitter as @heartofprivacy and Paul as @EuroPaulB.

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With TrustArc’s Privacy Studio and Governance Suite, you can automate cookie compliance, streamline data subject rights, and centralize your privacy tasks—all while reducing compliance costs. Visit TrustArc.com/serious-privacy.

Powered by TrustArc
Seamlessly manage your privacy program, assess risks, and stay up to date on laws across the globe.

With TrustArc’s Privacy Studio and Governance Suite, you can automate cookie compliance, streamline data subject rights, and centralize your privacy tasks—all while reducing compliance costs. Visit TrustArc.com/serious-privacy.

Powered by TrustArc
Seamlessly manage your privacy program, assess risks, and stay up to date on laws across the globe.


If you have comments or questions, find us on LinkedIn and Instagram @seriousprivacy, and on BlueSky under @seriousprivacy.eu, @europaulb.seriousprivacy.eu, @heartofprivacy.bsky.app and @igrobrien.seriousprivacy.eu, and email podcast@seriousprivacy.eu. Rate and Review us!

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From Season 6, our episodes are edited by Fey O'Brien. Our intro and exit music is Channel Intro 24 by Sascha Ende, licensed under CC BY 4.0.

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